Vegan't believe it's not sausage: How to launch a product with a bang!

From enraging Piers Morgan to the mock iPhone packaging... the launch of the Greggs Vegan Sausage Roll was a masterclass in product marketing.

So how did the concept come together, and how can you launch your products and services with a bang?

Join us for a special business breakfast with the strategist behind the campaign, Paul Hadfield, who will discuss how he turned a plant-based pastry into a national conversation.

Paul - who now leads strategic creative work for BIG Partnership in Manchester - will also share details of award-winning work across a portfolio of clients including BrewDog, AO.com, Pringles and TUI.

If you want to tell the world about what you do, this is an event you don't want to miss!