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Business Breakfast: How to launch a product with a bang!

Business Breakfast: How to launch a product with a bang!

JUNE 21, 2023

Union Kirk | 8am

Regular price £45.00 GBP
Regular price Sale price £45.00 GBP
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From enraging Piers Morgan to the mock iPhone packaging... the launch of the Greggs Vegan Sausage Roll was a masterclass in product marketing.

So how did the concept come together, and how can you launch your products and services with a bang?

Join us for a special business breakfast with the strategist behind the campaign, Paul Hadfield, who will discuss how he turned a plant-based pastry into a national conversation.

Paul - who now leads strategic creative work for BIG Partnership in Manchester - will also share details of award-winning work across a portfolio of clients including BrewDog,, Pringles and TUI.

If you want to tell the world about what you do, this is an event you don't want to miss!

  • Did you know?

    Paul joined BIG as senior creative strategist and will take the lead in designing and delivering creative campaigns and outputs for its B2C and B2B client base, as well as supporting new business development.

    View some of BIG's recent work